Press release international forum in Sochi - SIFT

Press release:

Date of release: 28.11.2019

Release Number: 15

Results of the International Tourism Forum in Sochi SIFT-2019

From November 21 to November 22, 2019, the IV International Tourism Forum SIFT was held in the resort city of Sochi, which became one of the most important business sites for domestic and inbound tourism in Russia. Venue: Sochi, RCC Hall, Rosa Khutor GC.

The organizers of the Forum are the Administration of the Krasnodar Territory, the Ministry of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory, the Administration of Sochi.

The organizer of the exhibition is SOUD LLC - Sochi Exhibitions.

The organizer of the IV All-Russian Congress of Tour Operators and Travel Agents is the Russian Union of Travel Industry.

The coordinator for accommodation and transport logistics in Sochi is the tour operator "Sochi Riviera".

The coordinator of the Forum’s business program is the Alean tour operator.

The forum was held with the assistance of the Federal Agency for Tourism, the Russian Union of Travel Industry, the Russian Hotel Association, the Association of Tourist Help, the Union of the Chamber of Commerce and Industry of the Krasnodar Territory, the Union of the Chamber of Commerce and Industry of Sochi.

On November 16, the Forum program was opened by familiarization and educational tours from tour operators “New Sochi” and “Svoy TS” on the objects of the city of Sochi. Also this year for the first time there will be a free one-day tour “Hospitable Abkhazia” from the Ministry of Resorts and Tourism of the Republic of Abkhazia. In total, more than a hundred travel agents from all over the country took part in the tours.

On November 21, the opening ceremony of the fourth All-Russian Congress of tour operators and travel agents and the sixth international tourism forum in Sochi SIFT-2019 took place.

Welcoming remarks were made by:

  • The Governor of the Krasnodar Territory - Veniamin Kondratiev;
  • The head of the resort city of Sochi is Alexei Kopaygorodsky;
  • Corporate Business Development Director, Caucasus Branch of PJSC Megafon - Nikolay Sitnikov;
  • Deputy General Director for Marketing and Sales of the Rosa Khutor Mountain Resort - Anton Vitalievich Stavenko;
  • General Director of the resort "Krasnaya Polyana" - Andrey Krukovsky;
  • Minister of Tourism Resorts of the Republic of Abkhazia - Gartskiya Avtandil Zefikovich.

In his official Instagram account, the governor of the Krasnodar Territory Kondratyev V.I. after visiting the Forum, SIFT noted that the forum today is one of the main platforms of the country for discussing issues of domestic and inbound tourism. The region is interested in making this industry develop and be as profitable as possible for all participants. The main task is to make the vacation in the region affordable and comfortable, and the inhabitants of the country choose, first of all, the resorts of the Krasnodar Territory.

After the opening ceremony, a plenary meeting was held, in which the speakers:

  • Balaeva Svetlana Sergeevna, Minister of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory;
  • Shpilko Sergey Pavlovich, President of the Russian Union of Travel Industry;
  • Barzykin Yuri Alexandrovich, Vice-President of the Russian Union of Travel Industry, Chairman of the Committee of the RF CCI on Entrepreneurship in Tourism
  • Mokhov Georgy Avtandilovich, member of the PCT Board, public commissioner for tourism business under the Commissioner for the Protection of Entrepreneurs' Rights in Moscow;
  • Maksimov Andrey Nikolaevich, Chairman of the Commission on Territorial Development and Local Self-Government of the Public Chamber of the Russian Federation;
  • Sirchenko Alexander Alexandrovich, Deputy General Director of TUI Russia and the CIS;
  • Evgeny Alexandrovich Popov, General Director of the Territorial Development Center

В рамках заседания был произведен обмен соглашениями о сотрудничестве между Российским союзом туриндустрии и Республиканском союзом туристической индустрии Республики Беларусь, а также соглашениями о сотрудничестве между Российским союзом туриндустрии и Благотворительным фондом «ДаДобро»

The main objective of the Forum is the promotion and development of Russian resorts.

The geography of participants is expanding every year with new actors. Tourism industry enterprises came from different parts of the country and presented the whole variety of tourism products and services of our vast Motherland. At the exhibitions “Resorts and Tourism. Season 2019-2020 ”and“ Hotel and Restaurant Business ”presented themselves to more than 200 companies. Among them: Southern Federal District - Sochi, Tuapse, Anapa, Gelendzhik, Goryachiy Klyuch, Temryuk, Novorossiysk, Volgograd; Republic of Crimea, Kabardino-Balkaria, Karachay-Cherkessia, Tatarstan; Moscow, Leningrad, Samara, Voronezh, Tula, Kurgan, Krasnoyarsk, Chelyabinsk regions; Altai and Stavropol Territories, as well as foreign participants from Japan and Abkhazia. Over 2 days, more than 4000 thousand people became visitors to the exposition, 98% of them are industry experts.

The business program of the Forum was traditionally rich and covered many diverse, pressing issues of the tourism industry. The speakers, together with the guests of the events, were looking for ways to promote the tour product, studied the trends of Internet marketing, got acquainted with the innovations in electronic document management, learned how to organize the work of the call center and much more.

Participants and visitors were able to attend seminars, panel sessions, trainings, round tables, workshops and presentations. The speakers and moderators of the business program events were representatives of federal and regional authorities, heads of leading business structures, authoritative industry experts and professional business trainers.

The international tourism forum SIFT-2019 once again was able to confirm its status as the main event on domestic and inbound tourism of Russia. We, as organizers, will make every effort to bring the Forum to the highest possible level next year, to make it even more productive, larger and more interesting.

The VII International Tourism Forum SIFT will be held on November 19-20, 2020 in Sochi.

Details of the upcoming event will be later on the official website.

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