Press release international forum in Sochi - SIFT

Press release:

Date of release: 21.01.2019

Release Number: 2

SIFT International Tourism Forum in Sochi

From 21 to 22 November 2019, the International Tourist Forum SIFT will take place in the resort city of Sochi, which has become one of the most important business sites for domestic and inbound tourism in Russia. Venue: Sochi, Adler-Arena, Imeretinskaya Lowland.

The Forum organizers are the Administration of the City of Sochi, the company SOUD-Sochi Exhibitions.

The forum is held with the assistance of the Federal Agency for Tourism, the Administration of Krasnodar Region, the Russian Union of Travel Industry, the Russian Hotel Association, the Ministry of Resorts, Tourism and the Olympic Heritage of Krasnodar Region, the Chamber of Commerce and Industry of Sochi, the tour operator “Alean” (Moscow).

In 2018, the geography of the participants became even wider, companies came from different parts of the country and presented the diversity of tourism products and services of our vast Motherland. According to statistics, the total area of ​​exposure was 5000 m2. During the two days of work, the event was attended by 3385 people from most of the constituent entities of the Russian Federation, such as: Central, Southern, North-West, Far Eastern, Siberian, Ural, Volga, North Caucasus Federal Districts, Republic of Udmurtia, Ingushetia, Adygea, North Ossetia- Alania, Karelia, Komi, Tatarstan, Bashkortostan, Crimea, Chuvashia, as well as from abroad, including from China, Kazakhstan, Armenia, Uzbekistan, Turkmenistan, the Republic of Moldova, Abkhazia, Ukraine, Georgia, Saudi Arabia, etc. ., of which 98% are visitors-specialists. In the exhibitions “Resorts and Tourism. Season 2018-2019 ”and“ Hotel and Restaurant Business ”were attended by 255 leading enterprises of the tourism industry from various regions of Russia and the near abroad: the Republic of Kabardino-Balkaria, Karachay-Cherkessia, Bashkortostan and the Crimea; Nenets Autonomous Okrug; Moscow, Leningrad, Samara, Voronezh regions, Krasnodar and Stavropol Territories, the Republic of Kazakhstan and Abkhazia.

Tour operators of Russia presented: national tour operator "Alean", "Intourist", "Dolphin", "Multitur", Anextour, SKO FNPR "Profkurort" and others.

The focus on domestic and inbound tourism to a large extent determines the relevance of the Turfum in Sochi to industry participants, since this is the only congress and exhibition event of such a profile.

Information partners of the Turforum are the leading specialized online portals and media.

In the days of the Forum on November 21-22 will be held:

  • XXV International Tourism Exhibition “Resorts and Tourism. Season 2019-2020 ";
  • XIX International specialized exhibition "Hotel and Restaurant Business";
  • Congress "Strategic issues and practical solutions for domestic and inbound tourism in Russia";
  • Familiarization and educational tours of the resort and business facilities of Sochi.

The Sochi Forum is the main business platform for domestic and inbound tourism!

Russia is a huge country with a rich tourist potential, and the Russian resort industry has something to offer its own and foreign tourists. It can be said that Russian tourism is now experiencing a rebirth, but already in new economic conditions, taking into account world experience, with a focus on the highest standards and with an emphasis on its originality and unique natural and historical base.

Domestic and inbound tourism in Russia today is a huge promising market, for the development of which significant funds and efforts are directed. The International Tourism Forum in Sochi is intended to show the whole world: the tourism industry in our country really has something to offer its own and foreign tourists. Join the work of Russia's largest business site for domestic and inbound tourism! Here you can find promising partners and solve all the issues for the new tourist season!

One forum - thousands of business contacts!

SIFT Forum is the only business platform in Russia for professionals of domestic and inbound tourism. Every year, the event gathers a huge number of key players in the tourism business, the task of each of which is to successfully resolve certain business issues through negotiations and, as a result, to improve the company's efficiency.

Business leaders understand that meetings in the b2b format are, first of all, relations between people. For this reason, we now use the term h2h in the Forum to emphasize that business is born primarily through the contact “human to human”. Therefore, this year the task of our Forum will be the creation of a new atmosphere conducive to the creation of personal contacts necessary for business efficiency.

The Forum will be divided into semantic sections:

  • SIFT Mettings (meeting scheduling system) is a platform for finding partners and setting up business meetings for individual participants and visitors, as well as for business delegations, government bodies, associations. SIFT Meettings - direct negotiations at the Forum and the opportunity to schedule the necessary meeting long before the start of the event. Registration in the system will be opened on the Forum website.
  • SIFT Academy - conducting seminars, workshops, business games, meetings with top travel bloggers, contributing to the search for ways to promote the tourist product.
  • SIFT Person - using marketing tools to create everyone’s personal engagement.

Thus, due to the focus of the Forum on the involvement of everyone, participation in this event is fundamental to the tourism business professionals, because business relationships are established in h2h format, targeting at the events within the Forum is enhanced, which will allow guests and participants to fully solve their business problems .

Forum Audience

The tour forum in Sochi unites various participants of the domestic tourist market: regional authorities, resorts, hotels, tour operators and other representatives of the tourist business who wish to present their product or services to the widest audience - both Russian and foreign.

The main visitors will be specialists of the tourism industry, first of all - tour operators and travel agents from various regions interested in finding new contacts, establishing business connections and concluding commercial transactions.

Congress "Strategic issues and practical solutions for domestic and inbound tourism in Russia"

Following the main concept of the Forum, the themes of the congress events will concern various aspects of the organization of domestic Russian tourism and inbound tourism.

At the Congress in Sochi, representatives of relevant departments, industry unions, heads of Russian regions, heads of sanatorium-resort enterprises and tourist facilities, representatives of major shipping companies and service companies will discuss the most pressing issues of the life of the tourism industry in Russia and the factors that influence its success. development, as well as impede it, and many other things.

The program of the Congress will traditionally include discussion meetings and training workshops.

The speakers at the Congress are representatives of federal and regional authorities, heads of leading business structures, reputable industry experts and professional business coaches.

XXVI International Tourism Exhibition “Resorts and Tourism. Season 2019-2020 »

"Resorts and Tourism" is one of the main exhibitions of the resort industry in Russia. She is the owner of the prestigious marks of UFI (International Union of the Exhibition Industry) and RUEF (Russian Union of Exhibitions and Fairs).

During all the years of work, the exhibition “Resorts and Tourism” focuses on domestic and inbound tourism. The exposition part is objectively the most visible and comfortable platform for communication within any business event. Thus, the exhibition “Resorts and Tourism. Season 2019-2020 ”is a meeting place for accommodation facilities and tourist destinations of our country with interested specialists and potential partners, for whom it is important to see all the most interesting things in the Russian travel business, hold targeted negotiations, get directly acquainted with successful experience of other regions, hold consultations with experts and establish useful business contacts.

XX Anniversary International Specialized Exhibition “Hotel and Restaurant Business”

The event will take place on the days of the Forum and significantly expand its target audience by presenting integrated solutions for hotels and restaurants.

The exposition of the exhibition will be wide and varied: everything from “A” to “Z” to equip the sanatorium and resort industry.

Familiarization and educational tours of the resort and business facilities of Sochi

Forum events open familiarization and educational tours from leading tour operators of Russia: the national tour operator “Alean”, NKO “RosYugKurort”, NKO “New Sochi”, the Turoperator “Riviera Sochi” and others.

Every year the number of objects presented as part of the tours increases markedly. And even if you already visited Sochi last year, visiting the tours this year will open many new and interesting things for you - after all, the resort and business Sochi does not stand still, and over the past year there have appeared many objects worthy of your attention.

Tours cover the main categories of destinations in Sochi:

  • mountain cluster ("Mountains");
  • coastal cluster ("Sea");
  • sanatorium-balneological complex ("Treatment and rehabilitation");
  • resources for corporate events and large-scale events (“MICE”);
  • attractions of the resort city ("Attractions and excursions").

At all the facilities that are included in the tours, you will receive a warm welcome, a competent presentation, communication with experts and, most importantly, the opportunity to see with your own eyes and personally try out everything that modern Sochi offers for leisure and business people and establish direct contact with yours future partners.

International tourist forum in Sochi: come to solve all the issues for the new tourist season!

Participation in the Forum is a unique opportunity to demonstrate all aspects of recreation, tourism and treatment, to get acquainted with new products, to conclude direct agreements for the 2020 season.

Detailed information about the Forum can be obtained from the Organizing Committee:

+7 (862) 262-25-38, 262-31-79, 262-32-55, 262-22-87,,

To attend the event, Registration is required on the official Forum website.

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