Russian tourism has a brand


Date: 01.12.2018

Russian tourism has a brand

The Public Council of the Federal Tourism Agency approved the final version of the tourist brand of Russia.

The symbol “Russia is the whole world” (The Whole World Within Russia) is made in the spirit of Suprematism and is metaphorically a map of Russia. The brand was selected from ten final options by popular vote. Now the Rosturizm must register the mark, the format and rules for its use will also be thought out.

The development of the tourism brand was carried out by the Association of Branding Companies of Russia. When creating the symbol, the designers deliberately left the traditional nesting dolls, balalaikas and other recognizable Russian images.

The implementation of the project to create a brand of Russia went on for several years. Every country that actively develops and promotes tourism in the world has a brand. 144 countries have such brands and slogans. We did not have, and this is a serious omission. It is important for us to promote our tourism both inside and abroad, ”said the head of Rostourism, Oleg Safonov.