Sochi International Forum for Tourism

Archive




21-22 November 2019
VI Sochi International Forum for Tourism - SIFT.
XXVI international tourist exhibition "RESORTS AND TOURISM. SEASON 2019-2020"
XX International specialized exhibition "HOTEL-RESTAURANT BUSINESS 2019"



The business program of the Forum “Domestic and Inbound Tourism. Conceptual questions and practical solutions ”

Following the basic concept of the International Tourism Forum in Sochi SIFT, the topics of business events relate to various aspects of organizing domestic and inbound tourism.

The business program within the framework of the Travel Forum is:

  • venue for field meetings of relevant departments and business structures;
  • current topics of meetings:
  • legislative and legal regulation of the industry;
  • all components of the work of travel agents and tour operators;
  • transport communication, subsidizing the tourism industry, state support;
  • ways and tools for the development and promotion of home tourism products;
  • relevant concepts for the development of inbound tourism;
  • a full range of issues on the development of the spa industry;
  • summing up the past season and the formation of key trends for the new season;
  • HoReCa;
  • successful projects, exchange of experience;
  • innovative services, programs and professional technologies, etc.

The business program traditionally includes a plenary meeting with representatives of relevant departments at the federal and regional levels, discussion and training events, business meetings, presentations, Q & A meetings, and personal meetings with representatives of the Sochi City Administration.

The speakers at the Business Program are representatives of federal and regional authorities, heads of leading business structures, and respected industry experts.

At a meeting held in 2015 at the Turforum site under the leadership of the Assistant to the President of the Russian Federation Igor Levitin, it was decided, among other things, to recommend holding meetings of the Coordinating Council for the Development of Domestic and Inbound Tourism in the Russian Federation, formed by the Decree of the Government of the Russian Federation of November 21, 2015. No. 1253, as part of tourism exhibition events, including the International Tourism Forum on Domestic and Inbound Tourism SIFT in Sochi.

We invite representatives of government bodies and businesses to take part in the work of the Business Program.

Participation in a business program is one of the most effective ways:

  • share your own professional experience;
  • make a presentation and comprehensively present your region / enterprise and learn about how they work in other regions;
  • communicate directly with representatives of relevant government agencies and major market players, discuss current business issues;
  • in the framework of seminars and master classes to improve the professional level of specialists working in the field of "internal tourism", thereby contributing to improving the quality of your tourist product.

We invite all interested industry experts to attend events of the business program, as well as take part as speakers in planned events or hold their own.

For participation in the Forum and Congress, please contact the Organizing Committee:

Development Manager Kopytina Galina , tel / fax +7 (862) 262-22-87, e-mail: galina@soud.ru , 262-25-38, (862) 262-26-93, sochi@tour-forum.com , www.tour-forum.com

NOVEMBER 21

10.00 - 18.00

The work of the XXVI International Tourism Exhibition “Resorts and Tourism. Season 2019-2020 ", ХX International specialized exhibition" Hotel and Restaurant Business 2019 ", Workshop, business program" Domestic and Inbound Tourism. Conceptual issues and practical solutions ”and the IV All-Russian Congress of Tour Operators and Travel Agents.

10.00 - 18.00

The work of the contest # SochiSIFT19 on Instagram (conditions on the site and in social networks).

Prizes: Gift certificate for an unforgettable vacation in the mountains on the Rosa Khutor at the Radisson Hotel. Two certificates for ski pass.

Prizes are provided by the Exclusive Forum partner - Rosa Khutor Resort

Venue: Photo Zone (2nd floor)

11.00 - 13.00

Record online broadcast PLENARY SESSION

The opening ceremony of the Forum and Congress.

The official greeting of the participants and guests of the Forum.

PLENARY SESSION

Greetings from officials:

Kondratiev Veniamin Ivanovich, Head of Administration (Governor) of the Krasnodar Territory

Kopaygorodsky Alexey Sergeevich, Head of the city of Sochi

Main themes:

1. Export quality of tourism services in the Krasnodar Territory: implementation of the 2035 strategy and national projects

2. Strategy 2035: new vectors for the development of domestic and inbound tourism

3. Subsidy programs for domestic and inbound tourism

4. Electronic visas: prospects for 2021, application practice in Vladivostok, Kaliningrad, St. Petersburg and the Leningrad Region

5. Electronic ticket: prospects for development and implementation

6. The results of the tour operator and travel agent sessions of Congress

7. Exchange of cooperation agreements between the Russian Union of Travel Industry and the Republican Union of Tourism Industry of the Republic of Belarus

8. Exchange of cooperation agreements between the Russian Union of Travel Industry and the DaDobro Charity Fund

Plenary Speakers:

Balaeva Svetlana Sergeevna, Minister of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory.

Topic: “Export quality of tourism services in the Krasnodar Territory: implementation of the 2035 strategy and national projects”

Konstantinidi Khristofor Aleksandrovich, Deputy Head of the Main Directorate of Housing and Communal Services of the Presidential Administration of the Russian Federation

Topic: “Strategic Competitiveness 2035: Health Tourism”

Shpilko Sergey Pavlovich, President of the Russian Union of Travel Industry

Topic: “Strategy 2035: new vectors for the development of domestic and inbound tourism”

Yury A. Barzykin, Vice-President of the Russian Union of Travel Industry, Chairman of the RF CCI Committee on Tourism Entrepreneurship

Theme: “Resolutions of congresses as a vector of tourism industry development”

Maksimov Andrei Nikolaevich, Chairman of the Commission on Territorial Development and Local Self-Government of the Public Chamber of the Russian Federation

Mokhov Georgy Avtandilovich, member of the PCT Board, public commissioner for tourism business under the Commissioner for the Protection of Entrepreneurs' Rights in Moscow

Sirchenko Alexander Alexandrovich, Deputy General Director of TUI Russia and the CIS

Theme: “Trends and problems of tour operator activity”

Speaker: Evgeny A. Popov, General Director of the Territorial Development Center

Theme: “Tourism and recreational cluster Kronstadt. Fort Island ”- new opportunities for the tourist industry

Speeches in the debate of participants in Congress.

Venue: Great Hall

14.00 - 15.30

Joint meeting of the Public Council under the Federal Tourism Agency and the Public Council at the Federal Air Transport Agency .

Topic: “Interaction of tour operators, air carriers with state regulators, public institutions and consumers in the preparation and implementation of charter programs.”

Speakers: D.V. Davydenko , Chairman of the Public Council under Rostourism,

N.N. Ivanovsky , Chairman of the Public Council at the Federal Air Transport Agency

Topic: “ Actual issues of consumer protection in the field of tourism and civil aviation. Protection from consumer extremism. A digital tourist lawyer, a mediation group and a tourist ombudsman are modern mechanisms for resolving consumer conflicts. ”

Speakers: D.V. Davydenko , Chairman of the Public Council under Rostourism,

R.V. Bobylev , Chairman of the Board of the All-Russian Association of Tourists.

Topic: “Actual issues of the interaction of the tourism business and government regulators in the Chinese inbound and outbound directions.”

Speaker: I.V. Vvedensky, Chairman of the Inbound Tourism Commission of the Public Council under Rostourism.

Venue: Hotel Golden Tulip Hall Eindhoven

14.00 - 18.00

Presentations of companies participating in the international tourism Forum SIFT-2019 in Sochi:

14.00-14.15 LLC “Daily Daily.ru”, Ulyanovsk

14.15-14.30 LLC "JRC" Ilona ", Sochi

14.30-14.45 HOTEL Prestige, Sochi (LLC Prestige)

14.45-15.00 Group of hotels "Grace", Sochi

15.00-15.15 TVIL Company, Moscow

15.15-15.30 Pension Fregat JSC, Sochi

15.30-15.45 Amra park Hotel & SPA, Gagra

15.45-16.00 Ministry of Resorts and Tourism of the Republic of Crimea

16.00-16.15 Japanese prefecture Yamaguchi

16.15-16.30 LLC VneshTradeService LTD, Moscow

16.30-16.45 TravelLine company,

16.45-17.00 Hotel chains “Atelika” and “Marvelous World”, Moscow

17.00-17.15 Food Buffet - buffet for turnkey hotels, Moscow

17.15-17.30 Tour operator "Multitour", Moscow

17.30-17.45 Tourism Center Abrau-Durso

17.45-18.00 Administration of Moscow Region Mostovsky District

Venue: Conference Hall No. 2

14.00 - 15.00

Presentation of the Exclusive partner of the Forum of the Rosa Khutor Alpine Resort.

Theme: “And a whole winter is not enough! Novelties of the winter season 2019/2020 at Rosa Khutor and work with agencies ”.

Speakers: Batalova Alexandra Igorevna, Head of Product Marketing,

Azarova Oksana Valerievna, Head of the Department for Work with TA and TO.

Venue: Conference Hall No. 4

14.00 - 16.30

Session "Trends in Internet Marketing."

Topic: “An overview of the effectiveness of promotion and sales channels on the Internet.”

Speaker: Sergey Golovko, Head of Performance marketing Level.Travel.

Theme: “Omni-channelism in promotion and sales”.

Speaker: Georgy Ternovsky, Founder of the K50 automation system, MediaNatsiya agency, CEO of Next Level agency.

Topic: “Marketing impressions as a tool to combat seasonality.”

Speaker: Filipenkova Olga Petrovna, Director for Strategic Development Resort Krasnaya Polyana - Official partner of the Forum.

Theme: “Profitable hotel. Online sales are the key to building a successful business. ”

Speaker: Evgeny Uskov, Director for work with key partners, TravelLine expert in online sales.

Topic: “Reputation of the added value of a hotel. How to motivate a tourist to leave a great review. Why is it important to communicate with tourists (based on our own research conducted with the participation of reputable industry experts). ”

Speaker: Oksana Shustikova, Development Director of TVIL, Moscow.

Topic: “Successful sales cases in the Krasnodar Territory. How to increase the average check. Family holiday. Automation".

Speaker: Kuznetsov Yuri Vladimirovich, General Director of the LLC "Daily Daily.ru".

Venue: Great Hall

14.00 - 15.30

Session "Metamorphoses of the insurance market."

Speaker: Alcheeva Julia Vladimirovna , Deputy General Director, Member of the Management Board of ERV Travel Insurance JSC.

Organizer: IV All-Russian Congress of Tour Operators and Travel Agents.

Venue: Conference Hall No. 3

15.30 - 15.45

Topic: “Effective promotion of a tour operator to receive foreign tourists on-line: successful cases and innovative ways of advertising.”

Speaker: Evdokimova Anisia Borisovna, representative of the event-tourist holding Favorit.

Venue: Conference Hall No. 3

15.45 - 16.00

Subject: “Development of tourist attractiveness of the South-East of the Krasnodar Territory. Mechanisms of inter-municipal, interagency interaction and cooperation with business. ”

Speaker: Irina Kozlyakova, developer of the Dolina TERM tourism cluster development program (Practitioner psychologist, marketer, MBA diploma, certified by the US Department of Culture and Education (California) as an expert in social and business communications, graduate student of the Russian State University of Economics, dissertation on: “Social infrastructure projects as an effective technology for marketing the territory”).

Venue: Conference Hall No. 3

15.00 - 16.00

Round table “Cooperation between hoteliers and restaurateurs with manufacturers of quality goods awarded the mark“ Made in the Kuban ”.

Speaker: Sych Konstantin Anatolyevich, Head of the State Institution of Control of the Center for Trade Development

Venue: Conference Hall No. 4

16.00 - 17.00

Presentation and master class for excursion companies “Sochi: from the Bosporus to Byzantium” within the framework of the Inter-regional tourist project “Golden Ring of the Bosporan Kingdom”.

Moderator: Kucheryavaya Nadezhda Andreevna , head of the training and continuing education program for tour guides at Sochi State University.

Welcome speech: Domorat Sergey Anatolyevich , Ph.D., head of the department of resorts and recreational resources of the city administration of Sochi.

Topic: “Monuments of archeology and history of Greater Sochi that were previously unused in the excursion aspect as a promising resource for the development of tourism.”

Speaker: Shebzukhova Olga Aleksandrovna, Head of the Center for the Development of Recreational Territories “NEW HORIZONS” LLC, Sochi

Subject: "The concept of tourism development in Sochi until 2035" Ampsalida-Sochi 2035 ". From the Bosporus Kingdom to a modern resort of world significance.

Speaker: Kizilov Andrey Sergeevich, Ph.D., senior researcher at the Sochi Research Center of the Russian Academy of Sciences.

Topic: “Krasnaya Polyana - new wow-content for guides”

Speaker: Galkin Alexander Akimovich , Ph.D., Deputy Chairman of the Krasnodar Regional Branch of the Russian Geographical Society

Theme: "The inclusion of the Ahshtyr temple in the program of excursion services."

Speaker: Alexander Sudakov , tour guide, church warden of the Akhshtyr temple of the Byzantine period.

Organizer: IV All-Russian Congress of Tour Operators and Travel Agents. Sochi State University, Soegive OEEG.

Venue: Conference Hall No. 4

16.00 - 17.00

Presentation of the General Partner of the Forum PJSC MegaFon.

Topic: “A figure in business: process automation and resource saving.”

Speaker: Rodion Nesterov, Sales Support Manager for New Corporate Business Services. B2B marketing. Caucasus branch of MegaFon PJSC

Venue: Conference Hall No. 3

16.30 - 18.00

Joint workshop Ivanova E.E. and Mokhova G.A. MCC "Rose Hall" .

Speakers: Elena Ivanova , General Director, Auditor of Audit-Kontur Company, Member of the Legal Commission under the PCT;

Georgy Avtandilovich Mokhov , member of the PCT Board, public commissioner for tourism business under the Commissioner for the Protection of Entrepreneurs' Rights in Moscow.

Main themes:

1. On-line cash desks from July 1, 2019

2. What do you need to know for the tour operator, travel agent, hotel? Minimize risks, correct errors.

3. Regulatory support of tourism activities.

4. Electronic document management, changes in contract requirements, prospects for changes in government regulation of the tourism market.

Organizer: IV All-Russian Congress of Tour Operators and Travel Agents.

Venue: Great Hall

17.00 - 17.15

Presentation of Anapskoe Seaside LLC.

Topic: “A new resort on the Black Sea. To the attention of tour agents. "

Speaker: Baratov Yanis Georgievich, Deputy Director for Commercial Activities at Miracleon Resort.

Venue: Conference Hall No. 4

18.00 - 18.30

Surrender of the exhibition.

7 p.m.

A festive banquet in honor of the opening of the International Tourism Forum in Sochi SIFT 2019 and the IV All-Russian Congress of Tour Operators and Travel Agents.

Dress-Code: Democratic.

Admission by invitation.

Venue: Radisson Hotel "Rosa Khutor" Hall "Moscow".

NOVEMBER 22

10.00 - 18.00

The work of the XXVI International Tourism Exhibition “Resorts and Tourism. Season 2019-2020 ", ХX International specialized exhibition" Hotel and Restaurant Business 2019 ", Workshop, business program" Domestic and Inbound Tourism. Conceptual issues and practical solutions ”and the IV All-Russian Congress of Tour Operators and Travel Agents.

10.00 - 15.00

The work of the contest # SochiSIFT19 on Instagram (conditions on the site and in social networks).

Prizes: Gift certificate for an unforgettable vacation in the mountains on the Rosa Khutor at the Radisson Hotel. Two ski pass certificates.

Prizes are provided by the Exclusive Forum partner - Rosa Khutor Resort

Venue: Photo Zone (2nd floor)

10.00 - 17.00

Presentations of companies participating in the international tourism Forum SIFT-2019 in Sochi:

10.00-10.15 Non-profit organization "Altai Fund of SMEs"

10.15-10.30 Libra Hospitality, Moscow

10.30-10.45 Resort Krasnaya Polyana

11.00-11.15 Committee for the Development of Tourism of the Volgograd Region

11.15-11.30 Museum of Railways, St. Petersburg

11.30-11.45 STH “Favorite”, “Nevsky Seasons” Company, St. Petersburg

11.45-12.00 JSC "AVK", Moscow

12.00-12.15 Pension "Falcon", Sochi

12.15-12.30 Health resort "Lago-Naki", Center for the treatment of diseases of the spine

13.00-13.15 LLC "Svoy TS", Sochi

Venue: Conference Hall No. 2

11.00 - 13.30

Session: "Effective tools for dealing with conflicts in hotels."

Speaker: Ekaterina Pikulina, Lead Trainer, Big Tree.

Theme: “Theft at a resort hotel. How you are being deceived and how to deal with it. ”

Speaker: Julia Tsepilova, Sales and Marketing Director of Atelika Asset Management.

Venue: Conference Hall No. 3

11.00 - 12.00 Sightseeing tour of the Balneological resort "MATSESTA FIRE WATER".

12.00 - 13.00

Round table "Health tourism in the south of Russia."

Moderator: Dautova Elena Valeryevna, General Director of LLC “BC“ Matsesta ”(holding) of the city of Sochi”

Subject: "The development strategy of the regional market of sanatorium and resort and wellness services in the context of the global health crisis."

Speaker: Bryukhanova Galina Dmitrievna, Doctor of Medical Sciences, Professor, Department of Management and Technology in Tourism and Service, Sochi State University

Theme: “Classic sanatorium and spa hotel: preferences of consumers of the program“ For health - in Sochi! ”. To whom and how we sell health tourism products. ”

Speaker: Nadezhda Serdyukova, Deputy General Director of the Riviera-Sochi tour operator, Ph.D. in Economics, associate professor of the Department of Management and Technology in Tourism and Service, Sochi State University.

Topic: “Strategic partnership in the field of health tourism: the program“ Open South + Matsesta ”. Profitable project for participants and consumers "

Speaker: Valery Anatolyevich Sychev, Deputy General Director of ROSYUGKURORT

Topic: “Balneology as a leading driver for the development of tourist destinations. Integration of the Matsesta resort with hotels: the concept of positioning. ”

Speaker: Petrov Dmitry Valerievich, project manager of LLC "Balneological resort" Matsesta "(holding) in Sochi"

Theme: “Innovative techniques in spa treatment. Unique Wellness Programs at Rosa Khutor Resort »

Speaker: Davydov Vladislav Alekseevich, Head Physician, LLC “Sanatorium“ Rosa Khutor ”(Medical Spa Hotel Rosa Springs)

Venue: Conference room of the sanatorium "Metallurg".

Collection and departure at 9.30 from the Central entrance to the Rosa Hall MCC.

13.30 - 14.30

Seminar "Organization of the call center. Where to start, how to avoid mistakes, how to motivate employees. ”

Speaker: Anna Shpilman, Head of Winline Customer Service Department (call center - 170 employees)

Venue: Conference Hall No. 3

15.00 - 18.00

Seminar "Development of the competitive advantages of the enterprises of the spa sector"

Module 1. “Actual issues of legislation and supervision in the hotel industry”.

Opening remarks by Anastasia Robertovna Katushenko, Head of the Department of Economics and Forecasting, Ministry of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory.

Topic: “Issues on protecting consumer rights in the resort and tourism sector.”

Speaker: Representative of Rospotrebnadzor in the Krasnodar Territory

Subject: "Features of the processing of personal data at the enterprises of the sanatorium and resort and tourist complex."

Speaker: Representative of Roskomnadzor in the Krasnodar Territory.

Topic : “Providing soft loans for medium and small businesses”

Speaker: Danilov Andrey Vladimirovich, Head of the Department for Work with Municipalities of the Microfinance Fund of Small and Medium Enterprises of the Krasnodar Territory.

Topic: “Modern Acquiring Opportunities for the Hotel Business”

Speaker: PJSC Sberbank of Russia

Topic: “Classification of accommodation facilities. Actual requirements. Order, features, procedures ”

Speaker: Representative of NAO “Resort Expertise”

Closing remarks by Anastasia Robertovna Katushenko, Head of the Department of Economics and Forecasting, Ministry of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory

Venue: Conference Hall No. 3

Module 2. “Promotion of tourist and hotel services in the market”.

Opening remarks by Khazanova Veronika Dmitrievna , Deputy Director of the Resorts of the Krasnodar Territory

Theme: “Emotions are the main value for consumers of tourism services”

Speakers: Kalachev Stanislav Valentinovich, General Director of Golos Goroda LLC, Mironov Artem Vyacheslavovich, co-founder of the Golos Goroda project

Topic: “Innovations in the tourism industry, new forms of marketing”

Speaker: Vengin Alexey Alexandrovich, Director, profi.travel project

The master class is a strategic session on event design methodology from one of the 10 world trainers. Analysis of the target audience in the tourism sector of the Krasnodar Territory

Speaker: Tatyana V. Spurnova, General Director of MaxMedium Events LLC,

Organizer: Ministry of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory.

Prozorova Marianna Igorevna, head of educational and consulting projects

Venue: Conference Hall No. 4

From 18.00

Dismantling the exposure.